Alma and Tarvares see an ad for a new Sony LCD flat-panel television.Alma sees a high-quality television worth the money while Tarvares sees an overpriced television that does not warrant a premium price.What makes them see the same ad so differently?

Question

Quizplus · Accepted Answer

Since each individual's perception is unique, everyone's perceptual response to the same reality will vary. Two people will see an ad for a new Samsung LCD flat-panel television, but their perception of the ad will be very different. One may see a high-quality television worth the money, while the other sees an overpriced television that does not warrant a premium price. Their attitude toward the ad and the product are affected by their perceptions.

Alma and Tarvares See an Ad for a New Sony