Question 1

Beliefs,once formed,are _______ to change.

Accepted Answer

Beliefs, once formed, are resistant to change.

Question 2

_____ and ______ are the two categories of values.

Accepted Answer

Initially, a person's attitudes are formed by his or her values and beliefs. There are two categories of values. The first refers to cultural values based on national conscience. Americans, for example, value hard work and freedom among other things. In Japan, national values include reciprocity, loyalty, and obedience. The second category is personal values held by the individual. Products possessing characteristics consistent with a person's value system are viewed more favorably.

Question 3

Internal forces such as _____ and ______ affect consumer choices.

Accepted Answer

The answer of Internal forces such as _____ and ______...

Question 4

Target,Walmart,and other retailers offer a wide range of books,DVDs,and other products targeted at single parents.This is an example of the ______ lifestyle trend in the United States.

Accepted Answer

The answer of Target,Walmart,and other retailers offer a wide range...

Question 5

Mike and Mary see an ad for a new Sony LCD flat-panel television and have totally different attitudes toward the ad.This is because their perceptions of the ad are _______.

Accepted Answer

Since each individual's perception is unique, everyone's perceptual response to the same reality will vary. Two people will see an ad for a new Samsung LCD flat-panel television, but their perception of the ad will be very different. One may see a high-quality television worth the money, while the other sees an overpriced television that does not warrant a premium price. Their attitude toward the ad and the product are affected by their perceptions.

Question 6

ABC company is concerned about its customers' beliefs and values.ABC's marketing manager has customers ______ evaluate the product's performance on a list of attributes.

Accepted Answer

Because people's beliefs/values impact their purchase decisions, marketing managers try to learn about those beliefs/values. They do that by having customers check off rating scales that evaluate a product's performance on a list of attributes.

Question 7

Graduating from college,getting married,and having a child all transform an individual's buying habits and are referred to as the _______.

Accepted Answer

Marketers realize that changes in life stage (for example, graduating from college, getting married, or having a child) transform an individual's buying habits and are referred to as the family life cycle.

Question 8

Perception drives John's attitudes,beliefs,motivation,and,eventually,his ____.

Accepted Answer

In marketing, perception of a product is even more important than the reality of that product because, in a very real sense, an individual's perception is his or her reality. Perception drives attitudes, beliefs, motivation, and, eventually, behavior.

Question 9

Herzberg's Two-Factor Theory proposes which two key elements of motivation?

Accepted Answer

Herzberg's Two-Factor Theory proposes that two key elements of motivation are motivators (such as recognition, achievement, and personal growth) and hygiene factors (such as salary, job security, and working conditions).

Question 10

Alma and Tarvares see an ad for a new Sony LCD flat-panel television.Alma sees a high-quality television worth the money while Tarvares sees an overpriced television that does not warrant a premium price.What makes them see the same ad so differently?

Accepted Answer

Since each individual's perception is unique, everyone's perceptual response to the same reality will vary. Two people will see an ad for a new Samsung LCD flat-panel television, but their perception of the ad will be very different. One may see a high-quality television worth the money, while the other sees an overpriced television that does not warrant a premium price. Their attitude toward the ad and the product are affected by their perceptions.

Question 11

Which of the following is not a positive nonverbal communication during a presentation?

Accepted Answer

Keeping hands in pockets is not a positive nonverbal communication during a presentation as it can communicate a lack of confidence and competence. It is better to use hand gestures to emphasize points or maintain a neutral position by the side.

Question 12

In 2007,_______ percent of the workforce was made up of women.

Accepted Answer

In 2007, women made up approximately 46% of the workforce.

Question 13

Americans are turning to healthier eating styles,which can be seen in most restaurants with new low-calorie and low-carb menus.This is an example of the ________ lifestyle trend in the United States.

Accepted Answer

The term "health-conscious" specifically pertains to individuals who are aware of their health and make conscious choices to maintain or improve it. The trend mentioned in the statement is closely related to health-conscious eating, as it highlights the shift towards healthier food choices. The other options are not specific enough to capture the full meaning of the described trend.

Question 14

Maslow's Hierarchy of Needs Theory suggests that humans have wants and needs that influence their behavior.People advance to the next level only if the lower needs are met.The order of the needs is ____________.

Accepted Answer

According to Maslow's Hierarchy of Needs Theory, the order of the needs are physiological needs (basic needs such as food, water, and shelter), safety needs (security, stability), love and belonging needs (social interactions, relationships), esteem needs (self-respect, recognition, achievement), and self-actualization needs (personal growth and fulfillment). Option D lists the needs in the correct order.

Question 15

_____,______,and _______ are all marketing activities that affect the consumer decision process.

Accepted Answer

Value proposition, distribution, and marketing communications are marketing activities that directly impact the consumer decision-making process. The value proposition is what sets a product or service apart from competitors and helps convince consumers to choose it. Distribution ensures that the product or service is available in locations that are convenient for the target audience. Marketing communications informs, persuades, and reminds potential customers about the product or service. These activities can influence consumer behavior, leading them to consider, evaluate, and ultimately make a purchase.

Question 16

Attitudes are learned or at least influenced by __________.

Accepted Answer

Attitudes are learned or at least influenced by new information. This is important for marketers because they seek to affect a person's attitude about a product.

Question 17

Attitudes are _____ or _____,______ or ________.Attitudes are very seldom if ever neutral.

Accepted Answer

Attitudes are favorable or unfavorable, positive or negative. In other words, attitudes are seldom, if ever, neutral. As a result, marketers play close attention to people's attitudes about their products because they play an important role in shaping a person's purchase decision.

Question 18

Companies are including on-premise day care centers as part of their benefit packages.In addition,private centers continue to see significant growth.This is an example of _______ lifestyle trends in the United States.

Accepted Answer

The increasing prevalence of on-premise day care centers and private centers is a result of the growing number of women in the workforce who require child care services. This trend is reflective of the changing lifestyle choices of families in the United States, specifically the increasing number of dual-income households.

Question 19

______ is the best-known and most popular motivational theory.

Accepted Answer

Many theories have been developed over the years to explain human motivation. Exhibit 4.5 provides a summary of four popular theories of motivation and how they are used in marketing. The best-known and most popular of these theories is the Hierarchy of Needs, which was developed by psychologist Abraham Maslow.

Question 20

James is influenced by his work environment.He will likely _____.

Accepted Answer

People are influenced by their work environment. From the executive suite to the plant floor, people who work together tend to buy and wear similar clothes, shop at the same stores, and vacation at the same places.

Quiz 4: Understand Business-To-Consumer Markets