_______ is an example of a brand personality.

Question

Quizplus · Accepted Answer

Research suggests that consumers purchase brands that have a personality consistent with their own. Research on brand personality identified five traits: (1) sincerity (down-to-earth, honest, wholesome, and cheerful); (2) excitement (daring, spirited, imaginative, and current); (3) competence (reliable, intelligent, and successful); (4) sophistication (upper class and charming); and (5) ruggedness (outdoorsy and tough).

_______ Is an Example of a Brand Personality