Marketing managers need to pay attention to culture because _________.

Name: Marketing managers need to pay attention to culture because _________.
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Question

Quizplus · Accepted Answer

Marketers need to be aware of culture for two reasons. First, learning a target market's culture is essential to an effective marketing strategy. Creating a value proposition that incorporates cultural cues is a prerequisite to success. Second, failing to understand cultural norms has a significant negative effect on product acceptance.

Marketing Managers Need to Pay Attention to Culture Because _________