Before Gabriel bought a camera,he engaged in a thorough information search reviewing magazines,soliciting opinions from friends and families,conducting online searches,and testing out different cameras in the store.This is an example of ________.
A)Extensive information search
B)Limited information search
C)Minimal information search
D)Low involvement
E)Internal information search

Question

Quizplus · Accepted Answer

An extensive information search is when a consumer makes a purchase decision based on a thorough process of investigation and research.

Before Gabriel Bought a Camera,he Engaged in a Thorough Information