Post introduced Honey Bunches of Oats Greek Honey Crunch cereal because market research showed sales of its traditional Honey Bunches of Oats were down and sales of Greek yogurt were on the rise.

Question

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Post Cereal, newly independent from Ralcorp, its former parent company, faced declining sales of Honey Bunches of Oats. Although it was the third highest-selling cereal brand in the United States, its sales fell 8.7 percent in 2012. After studying market trends, Post decided to capitalize on the surge in popularity of Greek yogurt, and presented a new product-a Honey Bunches of Oats Greek Honey Crunch-to Walmart and Target.

Post Introduced Honey Bunches of Oats Greek Honey Crunch Cereal