Conducting an online focus group is an appropriate alternative to a traditional focus group format,and it offers cost-efficiency and convenience advantages.

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The virtual focus group is becoming a viable alternative to the traditional focus group format (6 to 10 people in a room). Offering distinct advantages in terms of convenience and cost-efficiency, online focus groups provide data quickly and in a format that is usually easier to read and analyze.

Conducting an Online Focus Group Is an Appropriate Alternative to a Traditional