Technology companies like Apple use market research to understand product users' needs and also to understand the competition.

Question

Quizplus · Accepted Answer

Before introducing a new model, Apple conducts tests with actual users to be sure the product fits their needs and performs as promised. The company also studies a wide range of other issues including competitors such as Samsung, and long-term technology trends to identify key technologies for the iPhone now and in the future.

Technology Companies Like Apple Use Market Research to Understand Product