Sales information systems are especially useful in a retail setting because of the customer contact of the salespeople.
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Q2: Primary data are data collected for some
Q3: Research almost always involves secondary data collection.
Q4: When planning the product mix,marketing managers should
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Q8: A market information system (MIS) is a
Q8: Open-ended questions allow respondents to express themselves
Q9: The market research problem defines exactly what
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Q11: A major problem for most managers today
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