Primary data are data collected for some other purpose before the current problem was known.
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Q3: Research almost always involves secondary data collection.
Q4: When planning the product mix,marketing managers should
Q6: Sales information systems are especially useful in
Q7: Demographics are easy to obtain,and many companies
Q8: A market information system (MIS) is a
Q8: Open-ended questions allow respondents to express themselves
Q9: The market research problem defines exactly what
Q10: Technology companies like Apple use market research
Q11: A major problem for most managers today
Q13: Most companies do a good job of
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