Most companies do a good job of maximizing their existing information.
Correct Answer:
Verified
Q8: A market information system (MIS) is a
Q9: Good marketing research looks to develop answers
Q10: Companies can use demographic data to create
Q11: Open-ended questions allow respondents to express themselves
Q12: Primary data are collected specifically for the
Q14: Secondary data are collected for some other
Q15: Technology companies such as Apple use market
Q16: Market information systems serve as an information
Q17: The information needs of all marketing managers
Q18: A major problem for most managers today
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