Trixie's Treat Shoppe is looking to collect some data about its customers' experiences at the store.It wants to collect the data in a low-cost,timely manner.It doesn't want to worry about transcription errors but is willing to accept that some segments of the market might be underrepresented in the sample._______ would be the best data collection method.

Question

Quizplus · Accepted Answer

An in-depth interview is an unstructured (or loosely structured) interview with an individual who has been chosen based on some characteristic of interest, often a demographic attribute. This technique differs from focus groups in that the interview is done one on one rather than in a small group.

Trixie's Treat Shoppe Is Looking to Collect Some Data About