While writing a customer satisfaction survey,the marketing director for Brand X Bank created a set of questions that customers would answer by circling a number between 1 and 7.The number 1 meant that the customers were very dissatisfied by that aspect of the experience,whereas 7 meant that they were very satisfied.The director is using _________ questions to collect this information.

Question

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Closed-ended questions are precise and provide specific responses. As a result, they allow for quantitative analysis and are most often used in descriptive research.

While Writing a Customer Satisfaction Survey,the Marketing Director for Brand