As the marketing manager for National Household Cleaner Co.,you are interested in collecting some qualitative primary data about what outcomes consumers want from your products.You would like the customers you study to feed off each other's ideas.However,the difficulty you have encountered is that you want information from a wide range of customers from across the country.The best way to overcome this obstacle is to use a(n)_________.

Question

Quizplus · Accepted Answer

Online focus groups enable participants to be at home, work, or even a remote location with wireless access.

As the Marketing Manager for National Household Cleaner Co