The marketing manager is considering a new advertising campaign for Guzzle Beverages.She purchases six months of scanner data for Cruncheez Snack Foods,a company that recently ran a similar campaign.She wants to use this information to determine the campaign's effectiveness before implementing it for Guzzle.She is using _________ to research her problem and make an informed decision.

Question

Quizplus · Accepted Answer

Secondary data are almost always part of marketing research. Searching a wide variety of sources and compiling additional information provide greater insight to the research problem and supplement the primary data collected for a specific study.

The Marketing Manager Is Considering a New Advertising Campaign for Guzzle