Joan Doe is a participant in an online focus group for a processed-food company.However,during one of the sessions her children are acting up and,as a result,she does not give much thought to her responses.This is an example of the _________ problem that companies that use online focus groups face.

Question

Quizplus · Accepted Answer

Traditional focus groups create an environment where participants are required to focus on the questions. Online focus groups enable participants to be at home, work, or even a remote location with wireless access. As a result, participants can become distracted and environmental factors can affect their concentration and responses.

Joan Doe Is a Participant in an Online Focus Group