XYZ Nutritional Supplements is conducting an online focus group to learn more about the nutritional habits of senior citizens and the underlying causes of these behaviors.They are having problems because many of the members of their target market do not own computers or are not savvy enough to understand how to access the focus group.This is an example of the _________ problem that companies who use online focus groups face.

Question

Quizplus · Accepted Answer

The primary disadvantage of online focus groups is that participants are limited to those with access to a computer or workstation.

XYZ Nutritional Supplements Is Conducting an Online Focus Group to Learn