The marketing management team of Brand Z Toys is looking at the possibility of opening a new plant in one of several developing countries.Before they decide on which country they want to build in,they want to conduct some preliminary research including local population demographics and lifestyle characteristics.However,they have discovered that the governments in several of these countries do not have a department that collects these data and no independent research firm has measured any of these areas.This shows the difficulty with secondary data _____ in global markets.

Question

Quizplus · Accepted Answer

Secondary data accessibility is a problem in global markets. In the United States, businesspeople are accustomed to easily accessing information that simply does not exist in much of the world.

The Marketing Management Team of Brand Z Toys Is Looking