The marketing management team for Brand X Foods hired a research firm to collect preference data from consumers in several former Soviet Bloc countries.However,the researchers struggled to get these data,especially from older citizens who were afraid that the information would be used against them,as it had been when they were under a Communist government.This shows the _______ problem that can occur when collecting primary data in global markets.

Question

Quizplus · Accepted Answer

The scenario described in the question highlights the unwillingness of older citizens to provide preference data due to fear of repercussions, which is an example of the unwillingness to respond problem when collecting primary data in global markets.

The Marketing Management Team for Brand X Foods Hired a Research