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The Manager of an Automotive After-Market Specialties Firm Is Interested

Question 80

Multiple Choice

The manager of an automotive after-market specialties firm is interested in collecting secondary data.He is concerned with the future of the industry and his competition.He would like to find industry research reports along with industry and company analysis of his competitors.His best sources of this information would be ___________.


A) Independent online databases
B) Research studies
C) Market research organizations
D) Online focus groups
E) Sales force automation systems

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