The marketing director of Bank Y decides to conduct a survey of 5,000 current customers to gather information to answer the research problem of what the bank can do to improve its services and customer satisfaction.She starts with a database of 50,000 current customers and randomly picks a name on the list to start.She then selects every tenth person as she goes down the list to receive a survey.She is using a ________ method to select the participants in this study.

Question

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Probability sampling uses a specific set of procedures to identify individuals from the population to be included in the research. From here, a specific protocol is identified to select a number of individuals for the research.

The Marketing Director of Bank Y Decides to Conduct a Survey