Hernandez Brothers manufactures trailers that are used by lawn service companies.The company was started in Texas by their father with 1 production site and 4 sales and service locations.Since the sons took over,they have expanded in the last 12 years to include 26 sales and service centers throughout the southeast.Mostly likely,the company is using a generic strategy based on ________.

Question

Quizplus · Accepted Answer

The company's expansion into 26 sales and service centers throughout the southeast indicates that they are using a growth/concentration strategy. Since the expansion is based on increasing the company's presence in a specific market, rather than diversifying or retrenching, the strategy is most likely based on horizontal integration.

Hernandez Brothers Manufactures Trailers That Are Used by Lawn Service