According to the 2010 U.S.Census,Asian Americans are the highest-income,fastest-growing racial group in America.Most likely an examination of this issue would be in the ________ section of the marketing plan.

Question

Quizplus · Accepted Answer

It would be in the sociocultural/demographic section of the marketing plan. Trends among consumers and in society as a whole impact marketing planning greatly. Many such trends are demographic in nature, including changing generational preferences and the rising buying power of minority groups domestically and consumers in developing nations in the global marketplace. JetBlue jumped on the video game trend among children and teens by providing in-seat games, much to the delight of parents who no longer have to entertain the kids for the duration of the flight.