Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board.A discussion of this would be included in the ________ part of a marketing plan.
A)Sociocultural/demographic
B)Firm structure and systems
C)Political, legal, and ethical
D)Firm resources
E)Threat of new entrants

Question

Quizplus · Accepted Answer

The discussion would be included in the political, legal, and ethical part of a marketing plan. All firms operate within certain rules, laws, and norms of operating behavior. For example, JetBlue has myriad regulations administered by the Federal Aviation Administration, the National Transportation Safety Board, and the Transportation Security Administration. In the airline industry, the regulatory environment is a particularly strong external influence on firms' marketing planning.

Automobile Manufacturers Must Comply with Regulations Set by the National