The Busted Puppy,a microbrewery,is creating a marketing plan.Managers are concerned with current distribution.An examination of this issue would be in the ________ section of the marketing plan.
A)Firm structure and systems
B)Technological
C)Firm resources
D)Segmentation strategies
E)Supply chain strategies

Question

Quizplus · Accepted Answer

The issue would be discussed in the firm resources. Internal analysis involves taking an honest look at all aspects of a firm's functional/operational-level resources and capabilities and how they play into the ability to develop and execute market-driven strategies. Key resources for study are marketing capabilities, financial capabilities, R&D and technological capabilities, operations and production capabilities, human capabilities, and information system capabilities.

The Busted Puppy,a Microbrewery,is Creating a Marketing Plan