Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings.Most likely a description of this would be in the ________ part of a marketing plan.
A)Economic situation
B)Natural factors
C)Technological factors
D)Bargaining power of suppliers
E)Marketing capabilities

Question

Quizplus · Accepted Answer

It would be in the technological part of a marketing plan. Constantly emerging and evolving technologies impact business in many ways. The goal is to try to understand the future impact of technological change so a firm's products will continue to be fresh and viable. JetBlue ordered a number of new downsized "regional jets," planes that carry about 50 passengers and allow for entry into smaller, underserved markets. The airline is banking on these attractive, comfortable new aircraft to provide a market edge over the competition.

Today Many Retailers Create Apps That Customers Can Download to Their