In the section of a marketing plan devoted to firm resources,one expects to find an examination of a firm's functional/operational level of resources and capabilities and how they impact the firm's ability to develop and execute market-driven strategies.These capabilities would include all but ________.
A)Information systems
B)Marketing
C)Financial
D)Transportation systems across the country
E)Human capabilities

Question

Quizplus · Accepted Answer

The firm resources section of a marketing plan should include analysis of these key resources for study: information systems capabilities, marketing capabilities, financial capabilities, and human capabilities.

In the Section of a Marketing Plan Devoted to Firm