Pegasus Express,a well-established North American delivery service,wants to expand service into Central and South America.This is classified as ___________ in Ansoff's Product-Market Matrix.

Question

Quizplus · Accepted Answer

Market development involves introducing existing products into new markets. In this case, Pegasus Express is expanding its delivery service into Central and South America, which are new markets for the company but the service remains the same. Thus, the best choice is E) Market development.

Pegasus Express,a Well-Established North American Delivery Service,wants to Expand Service