Inga,marketing manager at Oh,Baby!,a professional preschool center,thinks the firm should start an after-school program to retain its current clients.This makes sense as she wants to extend the trusting relationship already established with parents and children.Most likely,this would be classified as ________ in Ansoff's Product-Market Matrix.

Question

Quizplus · Accepted Answer

The after-school program is a new product offering to the existing market (current clients), which aligns with the product development strategy in Ansoff's Product-Market Matrix.

Inga,marketing Manager at Oh,Baby!,a Professional Preschool Center,thinks the Firm Should