Samantha has worked for MJS Marketing for five years and expected a promotion next month.However,the new product launch that she organized did not go as smoothly as expected.This was the first time the company had hired an outside firm for promotions and Sam is worried that will reflect poorly on her.Sam's terrific boss will most likely remind her of which concept?
A)Stay flexible.
B)Utilize input, but don't become paralyzed by information and analysis.
C)Don't underestimate the implementation part of the plan.
D)Stay strategic, but also stay on top of the tactical.
E)Give yourself and your people room to fail and try again.

Question

Quizplus · Accepted Answer

Stay flexible. Don't forget that marketing plans are not set in stone. Markets and customers change, competitors do unexpected things, and the external environment has a nasty habit of creating unexpected surprises. Great marketing managers understand when to adjust a plan. Nimble organizations tend to be much more successful in their marketing strategies.

Samantha Has Worked for MJS Marketing for Five Years and Expected