Of all the business fields,marketing is most visible to people outside the organization.Peter Drucker stated that since it is the customer who defines value,the business enterprise has only two business functions: marketing and innovation.

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What the business thinks it produces is not of first importance-especially not to the future of the business and its success. What the customer thinks he is buying, what he considers "value" is decisive. Because it is the purpose of a business to create a customer, the business enterprise has two-and only two-business functions: marketing and innovation.

Of All the Business Fields,marketing Is Most Visible to People