Firms today are beginning to understand the importance of marketing metrics to assess marketing performance.They are aligning all internal organization processes and systems around the customer-from IT to billing to telecommunications.

Question

Quizplus · Accepted Answer

Firms today need to align all internal organizational processes and systems around the customer. They cannot let the IT system, telecommunications system, billing system, or any other internal process or system become an impediment to a customer orientation. If the people inside a firm understand the power of a customer-centric business approach, but the internal systems don't support it, Marketing (Big M) won't be successful.

Firms Today Are Beginning to Understand the Importance of Marketing