Value may be defined as the ratio of bundled benefits received to the cost incurred by the customer to receive those benefits.____________ is not thought of as one of the costs.

Question

Quizplus · Accepted Answer

From a customer's perspective, we define value as a ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits.

Value May Be Defined as the Ratio of Bundled Benefits