XYZ department store advertises the "biggest sale of the year" every weekend and offers extra bargains to early bird customers.ABC department store advertises seasonal sales and employees send handwritten notes to customers who spend more than a certain amount of money.This implies that _______________________.

Question

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Marketing managers today recognize the power of securing, building, and maintaining long-term relationships with profitable customers. 28 The original marketing concept clearly recognized the need for an orientation toward the longer term in marketing-that is, not just making the next quarter's financial projections but rather cultivating customers for the long haul. The move toward a relationship orientation by firms has been driven by the realization that it is far more efficient and effective to invest in keeping and cultivating profitable current customers instead of constantly having to invest in gaining new customers that come with unknown return on investment.

XYZ Department Store Advertises the "Biggest Sale of the Year