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The PR Department of Thompson Inc

Question 44

Multiple Choice

The PR department of Thompson Inc.,a textile manufacturer,is setting up a program through which several of the company's employees will undertake awareness drives at malls to talk to the public about climate change.Through these activities,the company aims to publicize the impact of climate change and what one can do to lower his/her environmental footprint.Thompson Inc.is using a strategy of reputation management known as _____.


A) in-store sampling
B) recruitment advertising
C) forward buying
D) community involvement
E) cooperative advertising

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