Question 1

Wright & Parson Co.recently organized the "Right to Education" program in which employees,over the period of one year,spent their weekends volunteering to teach underprivileged children.Which PR tool did Wright & Parson Co.use in this scenario?

Accepted Answer

Community involvement involves developing a dialogue between the company and the community. This can be done by having company officers, management, and employees contribute to the community's social and economic development.

Question 2

For _____,the publicity person deals with program directors,assignment editors,or news editors.

Accepted Answer

The planning and staging of events to generate publicity is called press agentry. For broadcast media, the publicity person deals with program directors, assignment editors, or news editors.

Question 3

To spur players' interest in the game of City Lake,Brownstone Brothers issued a document through which it announced that for the first time in ten years,it would be adding new elements to the game.The new elements would include bonus points,challenges,and new rules.Which of the following did Brownstone Brothers issue to announce changes in its game?

Accepted Answer

A news release (or press release) consists of one or more typed sheets of information issued to generate publicity or shed light on a subject of interest.

Question 4

The PR department of Thompson Inc.,a textile manufacturer,is setting up a program through which several of the company's employees will undertake awareness drives at malls to talk to the public about climate change.Through these activities,the company aims to publicize the impact of climate change and what one can do to lower his/her environmental footprint.Thompson Inc.is using a strategy of reputation management known as _____.

Accepted Answer

The goal of community involvement is to have the company officers, management, and employees contribute to the community's social and economic development.

Question 5

The Ambrosian Camping Association (ACA)used a _____ to inform the media and general public about an upcoming camping event.According to the ACA,this new camping event will present the camp community a place of safety,tolerance,acceptance,and peace.The document was distributed to leading newspapers,broadcasters,and major media houses across the country.

Accepted Answer

A news release (or press release) consists of one or more typed sheets of information issued to generate publicity or shed light on a subject of interest.

Question 6

For its upcoming match,the Kent League football team's PR agents have issued a _____ which contains pictures and biographical data of all the players,background details about the upcoming match,and basic information about the event.

Accepted Answer

A press kit supports the publicity gained at staged events such as press conferences or open houses. It includes a basic fact sheet of information about the event, a program or schedule of activities, and a list of the participants and their biographical data. The kit also contains a news story about the event.

Question 7

Press agentry refers to:

Accepted Answer

The planning and staging of events to generate publicity is called press agentry. Press agentry helps bring attention to new products or services or to portray their organizations favorably.

Question 8

_____ refers to informing government officials and persuading them to support or thwart administrative action or legislation in the interests of some client.

Accepted Answer

Lobbying refers to informing government officials and persuading them to support or thwart administrative action or legislation in the interests of some client.

Question 9

The Baltonia Sports Association has recruited a government relations specialist whose job is to persuade government officials to make administrative decisions that support the interests of the association's members.In such a scenario,the government relations specialist's job will involve _____.

Accepted Answer

Lobbying refers to informing government officials and persuading them to promote or thwart administrative action or legislation in the interest of the client.

Question 10

Press agentry refers to the planning and staging of events to generate publicity.For _____,the publicity person deals with editors and feature writers.

Accepted Answer

The planning and staging of events to generate publicity is called press agentry. For print media, the publicity person deals with editors and feature writers.

Question 11

In IMC terms,unintentional publicity:

Accepted Answer

Publicity can originate from any source and thus may be difficult-or impossible-to control. In IMC terms, unintentional publicity is an unplanned message.

Question 12

Hot Ovens,a chain of cake shops,recently announced the launch of their new cake shop through a written message printed in the city's newspapers.The announcement helped create publicity for their new shop.Which of the following did Hot Ovens use to announce the launch of its new cake shop?

Accepted Answer

A news release (or press release) consists of one or more typed sheets of information issued to generate publicity or shed light on a subject of interest. It covers time-sensitive hard news.

Question 13

Nancy is a public relations officer at SkyMeetings,a ski learning institute.She has been assigned the task of setting up a corporate blog for ski enthusiasts and members of the institute.Which of the following guidelines should Nancy follow to develop the blog?

Accepted Answer

In corporate blogging, it is important to have clear objectives. This will make decisions about what and when to blog much easier.

Question 14

N.K.Corporation,a rubber manufacturing company,recently received negative publicity from the print media.Several newspapers carried articles about the company's plants not following environmental regulations of safe waste disposal.The articles resulted in protests by communities living in close vicinity to the plant.N.K.Corporation is now undertaking damage control by correcting the plant's waste disposal measures.In addition,the company is communicating about their correction measures to the media and the community.In such a scenario,which of the following is N.K.Corporation dealing with?

Accepted Answer

One of the most important public relations tasks for any corporation is crisis management. Brand value can be quickly destroyed if "damage control" is not swift and thorough.

Question 15

A freelance writer writes an article about a new Japanese restaurant in the city.The article is a three-page piece published in a food and lifestyle magazine.This is an example of a(n)_____.

Accepted Answer

Feature articles consist of soft news about companies, products, or services. They may be written by a PR person, the publication's staff, or a third party such as a freelance business writer.

Question 16

Which of the following is an example of a feature article?

Accepted Answer

Feature articles consist of soft news about companies, products, or services. Features may be case histories, how-to's (such as how to use the company's product), problem-solving scenarios (how one customer uses the company's product to increase production), or state-of-the-art technology updates.

Question 17

A _____ covers time-sensitive hard news and consists of one or more typed sheets of information issued to generate publicity or shed light on a subject of interest.

Accepted Answer

A press release is the most widely used PR tool. It consists of one or more typed sheets of information (usually 8½ by 11 inches) issued to generate publicity or shed light on a subject of interest.

Question 18

What is the most widely used PR tool?

Accepted Answer

A press release is the most widely used PR tool. It consists of one or more typed sheets of information (usually 8½ by 11 inches) issued to generate publicity or shed light on a subject of interest.

Question 19

Which of the following is true of feature articles?

Accepted Answer

As an MPR tool, feature articles can give the company or product great credibility. Editors like them because they have no immediate deadline and can be published at the editor's convenience.

Question 20

Animal rights supporters have sent photos and videos of animal abuse by Venus Circus to the media.Venus Circus is now conducting a media conference to inform the public that accusations made by the activists are false.To prove they did not engage in any form of animal abuse,they are also visiting media houses with source materials and original footage of how they train animals with love and care.Which of the following is Venus Circus engaging in?

Accepted Answer

One of the most important public relations tasks for any corporation is crisis management. Brand value can be quickly destroyed if "damage control" is not swift and thorough.

Quiz 19: Relationship Building

Wright & Parson Co.recently organized the "Right to Education" program in which employees,over the period of one year,spent their weekends volunteering to teach underprivileged children.Which PR tool did Wright & Parson Co.use in this scenario?

For _____,the publicity person deals with program directors,assignment editors,or news editors.

For its upcoming match,the Kent League football team's PR agents have issued a _____ which contains pictures and biographical data of all the players,background details about the upcoming match,and basic information about the event.

Press agentry refers to:

_____ refers to informing government officials and persuading them to support or thwart administrative action or legislation in the interests of some client.

The Baltonia Sports Association has recruited a government relations specialist whose job is to persuade government officials to make administrative decisions that support the interests of the association's members.In such a scenario,the government relations specialist's job will involve _____.

Press agentry refers to the planning and staging of events to generate publicity.For _____,the publicity person deals with editors and feature writers.

In IMC terms,unintentional publicity:

Hot Ovens,a chain of cake shops,recently announced the launch of their new cake shop through a written message printed in the city's newspapers.The announcement helped create publicity for their new shop.Which of the following did Hot Ovens use to announce the launch of its new cake shop?

Nancy is a public relations officer at SkyMeetings,a ski learning institute.She has been assigned the task of setting up a corporate blog for ski enthusiasts and members of the institute.Which of the following guidelines should Nancy follow to develop the blog?

A freelance writer writes an article about a new Japanese restaurant in the city.The article is a three-page piece published in a food and lifestyle magazine.This is an example of a(n) _____.

Which of the following is an example of a feature article?

A _____ covers time-sensitive hard news and consists of one or more typed sheets of information issued to generate publicity or shed light on a subject of interest.

What is the most widely used PR tool?

Which of the following is true of feature articles?