In 2006,Rivera Brewing Co.expanded its involvement with the Orion Football League by signing a two-year deal with them.As part of the deal for which Rivera paid a million dollars,the brewing company would gain the rights to use the Football League's trademarks for retail promotions undertaken during the two year period.What promotional tool is Rivera using?

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A sponsorship is a cash or in-kind fee paid to a property (which may be a sports, entertainment, or nonprofit event or organization) in return for access to the exploitable commercial potential associated with that property.