When Star Builders,a company that had been accused of being insensitive to the environment,ran a television ad that demonstrated its corporate support for Wildlife Foundation's "Save the Tiger fund",it engaged in _____ advertising.The ad was created by Star builders to enhance their community citizenship and create goodwill.

Question

Quizplus · Accepted Answer

To direct a controlled public relations message to one of its important publics, a company uses public relations advertising. PR ads may be used to improve the company's relations with labor, government, customers, suppliers, and even voters.

When Star Builders,a Company That Had Been Accused of Being