A _____ is a cash or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property.

Question

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A sponsorship is a cash or in-kind fee paid to a property (which may be a sports, entertainment, or nonprofit event or organization) in return for access to the exploitable commercial potential associated with that property. The sponsorship fee may be paid in cash or in kind.

A _____ Is a Cash or In-Kind Fee Paid to a Property