Companies use _____ to communicate their views on issues that affect their business,to protect their position in the marketplace,to promote their philosophy,or to make a political or social statement.

Question

Quizplus · Accepted Answer

A variation on corporate advertising is advocacy advertising. Companies use it to communicate their views on issues that affect their business (to protect their position in the marketplace), to promote their philosophy, or to make a political or social statement.

Companies Use _____ to Communicate Their Views on Issues That