A marketing services company has recently changed its name to Money Savers as a way to show that it offers more than just online coupons.It has started offering lead generation,e-mail and loyalty programs across its network of partner sites.Which of the following types of advertising will best help Money Savers to explain its name change to its public?
A) Cooperative advertising
B) Recruitment advertising
C) Institutional advertising
D) Corporate identity advertising
E) Public relations advertising
Correct Answer:
Verified
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