_____ is defined as an "interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects or donors."

Question

Quizplus · Accepted Answer

The Direct Marketing Association (DMA) defines direct marketing as "an interactive process of addressable communication that uses one or more advertising media to effect, at any location, a measurable sale, lead, retail purchase or charitable donation, with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers, prospects or donors."

_____ Is Defined as an "Interactive Process of Addressable Communication