Which of the following is true of database marketing?
A) Its drawback is that it is not a cost effective way to increase sales.
B) It helps maintain a pool of data on current and prospective customers.
C) It uses solely direct mail to reach out to customers.
D) It is the striking opposite of direct marketing.
E) It is limited to databases related to mail order and catalog sales.
Correct Answer:
Verified
Q31: _ is defined as an "interactive process
Q32: Which of the following terms is defined
Q33: _ is the process of gathering,consolidating,updating,and enhancing
Q34: The kind of advertising direct marketers use
Q35: Contests are easier to enter and take
Q37: Combination offers are the most costly of
Q38: All direct marketers must make two basic
Q39: Which of the following statements about direct
Q40: Which of the following is a reason
Q41: Which of the following is a type
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