_____ refer(s) to free advertising time an advertiser receives to compensate for spots the station missed or ran incorrectly or because the program's ratings were substantially lower than guaranteed.
A) Affidavit of performance
B) Imagery transfer
C) Makegoods
D) Preemption notice
E) Letter of credit
Correct Answer:
Verified
Q66: After commercial spots run,the TV station returns
Q67: Which of the following is true of
Q68: _ identifies the average number of people
Q69: An advertisers plans to buy TV commercial
Q70: In radio advertising,a(n)_ guarantees a certain percentage
Q72: Identify the correct statement regarding radio programming.
A)
Q73: Radio stations base the rates they charge
Q74: A local car dealership agreed to pay
Q75: Which of the following is an advantage
Q76: _ can put commercials on the air
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