In radio advertising,a(n)_____ guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time.
A) run-of-station basis
B) average quarter-hour rating
C) cume audience plan
D) total audience plan package
E) targeted daypart plan

Question

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For the lowest rate, an advertiser orders spots on a run-of-station (ROS) basis, similar to ROP in newspaper advertising. However, this leaves total control of spot placement up to the station. So most stations offer a total audience plan (TAP) package rate, which guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time.

In Radio Advertising,a(n)_____ Guarantees a Certain Percentage of Spots in the Better