If an advertiser wants the lowest rate for airing commercials on the radio,he or she should order spots on a:
A) total audience plan.
B) cume rating plan.
C) run-of-station basis.
D) drive-hour basis.
E) quarter-hour audience plan.

Question

Quizplus · Accepted Answer

For the lowest rate, an advertiser orders spots on a run-of-station (ROS) basis. However, this leaves total control of spot placement up to the station.

If an Advertiser Wants the Lowest Rate for Airing Commercials