Which of the following is true of radio programming?
A) FM radio has poor sound fidelity, more commercial interruptions, and less varied programming.
B) Radio is a passive medium, unlike television that actively involves viewers.
C) When buying radio time, advertisers usually buy the station's format, not its programs.
D) The larger the audience, the lesser a radio station can charge for commercial time.
E) Radio is a medium that is not available out of doors.

Question

Quizplus · Accepted Answer

When buying radio time, advertisers usually buy the station's format, not its programs. Most stations adopt one of the dozen or so standard programming formats: contemporary hit radio (CHR-TOP 40), adult contemporary, country, rock, easy listening, news/talk, adult standards, classical, religious, and so on.

Which of the Following Is True of Radio Programming