Which of the following is a disadvantage of radio advertising?
A) It has a high cost of production.
B) It cannot build a large audience quickly.
C) It is a mass medium; it does not have selectivity.
D) It suffers from a lack of timeliness.
E) It cannot be used to sell a product that must be seen to be understood.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 14-D, a disadvantage of radio advertising is that it is heard but not seen, a drawback if the product must be seen to be understood. Some agencies think radio restricts their creative options.

Which of the Following Is a Disadvantage of Radio Advertising