Which of the following is true of direct-response TV?
A) It refers to the process of gathering responses of viewers regarding various TV shows by directly communicating with them.
B) It includes direct screening of television series and programs in malls and stores.
C) It includes an exclusive show which invites viewers of various programs in order to obtain their opinions and feedback.
D) It attempts to pick a representative sample of the market and furnish data on the number and characteristics of the viewers or listeners by directly interacting with them.
E) It includes short ads that ask consumers to order a product, as well as cable networks that feature round-the-clock sales.

Question

Quizplus · Accepted Answer

Direct-response TV (DRTV) includes shorter ads (often 60 seconds to two minutes) that ask consumers to order a product, as well as cable networks (Home Shopping Network) that feature round-the-clock sales.

Which of the Following Is True of Direct-Response TV