The percentage of homes with sets in use (HUT)tuned to a specific program is known as _____.
A) audience share
B) audience reach
C) total audience
D) audience composition
E) audience frequency

Question

Quizplus · Accepted Answer

The percentage of homes with sets in use (HUT) tuned to a specific program is called the audience share. A program with only 500 viewers can have a 50 share if only 1,000 sets are turned on.

The Percentage of Homes with Sets in Use (HUT)tuned to a Specific